HANNAH LENKEY

Agency: BBDO Atlanta

My Role: Copywriter

Turning money into more money is no simple task. That’s where “Genie” comes in, putting a clever twist to the Times the Cash family of scratchers from the Georgia Lottery®. With a double-sided ticket that can increase your prize by up to 100 times, your wish to multiply that money can be granted. And you’re free to use your wins, or your three wishes, for whatever you please. Just be careful what you wish for in this story…or at the very least, be very specific.