Agency: BBDO Atlanta
My Role: Copywriter
Directed by a female director with an all-female creative team, “Give a Girl a Power Tool” for The Home Depot® was brought to life in broadcast, social, and a microsite featuring each one of the female doers’ unique stories. This commercial, which featured real women doing real projects, was a tribute to all female doers and empowered them to become the women of DIY.
My Role: Copywriter
Directed by a female director with an all-female creative team, “Give a Girl a Power Tool” for The Home Depot® was brought to life in broadcast, social, and a microsite featuring each one of the female doers’ unique stories. This commercial, which featured real women doing real projects, was a tribute to all female doers and empowered them to become the women of DIY.
^ Don't sleep on the radio! ^