Agency: BBDO Atlanta

My Role: Copywriter

When it comes to doing, women are the ones taking the lead. Women tile bathrooms, lay flooring, paint walls, remodel kitchens; there is nothing women can’t do. Directed by a female director with an all-female creative team, “If You Give a Girl a Power Tool” for The Home Depot® was brought to life in broadcast, social, and a microsite featuring each one of the female doers’ unique stories. This commercial, which featured real women doing real projects, was a tribute to all female doers and empowered them to become the women of DIY.